[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.sgls.sk\/znackovy-tovar\/#Article","mainEntityOfPage":"https:\/\/www.sgls.sk\/znackovy-tovar\/","headline":"Zna\u010dkov\u00fd tovar","name":"Zna\u010dkov\u00fd tovar","description":"Nakupujeme \u010dasto, takmer denne s\u00fa to potraviny, potom oble\u010denie a potreby do dom\u00e1cnosti, spotrebi\u010de \u010di elektroniku, no pri ka\u017edom tovare si v\u0161\u00edmame zna\u010dku v\u00fdrobku. Ka\u017ed\u00fd z nich toti\u017e nejak\u00e9ho v\u00fdrobcu m\u00e1 a teda aj svoje logo na obale produktu. V\u00fdrobca zverejnen\u00edm svojej zna\u010dky na v\u00fdrobkoch vlastne d\u00e1va z\u00e1ruku kvality a z\u00e1rove\u0148 riskuje aj svoje dobr\u00e9 […]","datePublished":"2019-02-19","dateModified":"2019-02-19","author":{"@type":"Person","@id":"https:\/\/www.sgls.sk\/author\/#Person","name":"","url":"https:\/\/www.sgls.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4ae18345300f35922a2a7b2caa17564b68acab8514eff939a8a019efde378c24?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4ae18345300f35922a2a7b2caa17564b68acab8514eff939a8a019efde378c24?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"sgls.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.sgls.sk\/wp-content\/uploads\/img_a297121_w16550_t1550760506.jpg","url":"https:\/\/www.sgls.sk\/wp-content\/uploads\/img_a297121_w16550_t1550760506.jpg","height":0,"width":0},"url":"https:\/\/www.sgls.sk\/znackovy-tovar\/","wordCount":424,"articleBody":" Nakupujeme \u010dasto, takmer denne s\u00fa to potraviny, potom oble\u010denie a potreby do dom\u00e1cnosti, spotrebi\u010de \u010di elektroniku, no pri ka\u017edom tovare si v\u0161\u00edmame zna\u010dku v\u00fdrobku. Ka\u017ed\u00fd z nich toti\u017e nejak\u00e9ho v\u00fdrobcu m\u00e1 a teda aj svoje logo na obale produktu. V\u00fdrobca zverejnen\u00edm svojej zna\u010dky na v\u00fdrobkoch vlastne d\u00e1va z\u00e1ruku kvality a z\u00e1rove\u0148 riskuje aj svoje dobr\u00e9 meno.Nakupovanie s rozumom sa oplat\u00ed Pri n\u00e1kupoch m\u00f4\u017eeme, samozrejme, natrafi\u0165 aj na v\u00fdrobcov, ktor\u00ed sa ve\u013emi na kvalitu neorientuj\u00fa, a tak ich tovary l\u00e1kaj\u00fa z\u00e1kazn\u00edkov na bezkonkuren\u010dne n\u00edzke ceny. A t\u00ed sa v snahe u\u0161etri\u0165 spo\u013eahn\u00fa, \u017ee k\u00fapili kvalitu za dobr\u00fa cenu, ale \u010dastokr\u00e1t s\u00fa po \u010dase pou\u017e\u00edvania sklaman\u00ed. U\u017e pri rozhodovan\u00ed sa o v\u00fd\u0161ke ceny dan\u00e9ho produktu musia r\u00e1ta\u0165 s t\u00fdm, \u017ee n\u00edzka cena znamen\u00e1 menej spo\u013eahliv\u00fa a menej kvalitn\u00fa alternat\u00edvu v\u00fdrobku. Situ\u00e1ciu, ktor\u00fa teraz op\u00ed\u0161em, u\u017e za\u017eil sn\u00e1\u010f ka\u017ed\u00fd z n\u00e1s, ale pri n\u00e1kupe si to takmer nikto neuvedomuje: nakupovan\u00edm najlacnej\u0161\u00edch tovarov nakoniec prerob\u00edme ove\u013ea viac, ako by sme si mysleli, lebo v\u00fdrobok je kazov\u00fd, st\u00e1le je s n\u00edm probl\u00e9m, a t\u00fdm p\u00e1dom zost\u00e1va takmer nevyu\u017eit\u00fd. A tak si mus\u00edme zaobstara\u0165 nov\u00fd a to sa opakuje st\u00e1le dookola. V kone\u010dnom d\u00f4sledku minieme ove\u013ea viac ako keby sme pri prvom n\u00e1kupe investovali do kvality. druh\u00e1 strana mince zna\u010dkov\u00fdch tovarov je zna\u010dn\u00e9 predra\u017eenie, ktor\u00e9 je zbyto\u010dn\u00e9, a to len preto, \u017ee nesie ur\u010dit\u00e9 logo v\u00fdrobcu, ktor\u00fd je komer\u010dn\u00fd viac, ako je nutn\u00e9 a tak\u00fdmto sp\u00f4sobom zar\u00e1ba na bohat\u0161ej vrstve z\u00e1kazn\u00edkov. O tej je zn\u00e1me, \u017ee nem\u00e1 so zaplaten\u00edm vy\u0161\u0161ej sumy probl\u00e9m, a tak s\u00fa tieto produkty vyr\u00e1ban\u00e9 hlavne pre nich. \u010clovek, ktor\u00fd si drah\u0161ie veci dovoli\u0165 nem\u00f4\u017ee a aj napriek tomu urob\u00ed v\u0161etko, aby si ich zaobstaral, \u010dasom d\u00f4jde k n\u00e1zoru, \u017ee investovan\u00e9 prostriedky boli zbyto\u010dne vyhoden\u00e9 a pripad\u00e1 si ako hlup\u00e1k. Najjednoduch\u0161ie, ako pred\u00eds\u0165 t\u00fdmto probl\u00e9mom, je kupova\u0165 veci len ak ich naozaj nutne potrebujeme, vybera\u0165 si tovary strednej cenovej kateg\u00f3rie, ktor\u00e9 vydr\u017eia pomerne dlho k svojej cene a hlavne nebud\u00fa st\u00e1\u0165 nevyu\u017eit\u00e9 na poli\u010dke alebo v skrini.                                                                                                                                                                                                                                                                                                                                                                                        3.5\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Zna\u010dkov\u00fd tovar","item":"https:\/\/www.sgls.sk\/znackovy-tovar\/#breadcrumbitem"}]}]